Jaguar does technology right
Within the JD Power Initial Quality Study, there is a trend that indicates vehicles with new technologies tend to have higher problems within the first 90 days of ownership.
"Automakers are trying to give consumers the new features and technology they want without introducing additional quality problems into their vehicles," said David Sargent, vice president of global automotive at J.D. Power. "However, almost all automakers are struggling to do this flawlessly with some consumers indicating that the technology is hard to understand, difficult to use, or simply does not always work as designed."
Jaguar has overcome that tendency with superior quality assurance and testing to help ensure the technology in each model is fully functional, and more importantly, intuitive for the owner. Even with the introduction of the all-new Jaguar F-Type, the study shows Jaguar is among the most reliable brands for new car buyers. At Aristocrat Jaguar, we also have full customers support after purchase, so you can stop by our showroom and get step-by-step tutorials on any vehicle tech.
Get behind the wheel of a new Jaguar and find out why so many Jaguar buyers become loyal to the brand. As one of the top brands in the JD Power Initial Quality Study, Jaguar continues its reputation for excellence right here on the Aristocrat Jaguar lot.